Collaborating as co-lead alongside Creative Director, we transformed the system into a streamlined, sustainable framework. This initiative included simplifying module sets to enhance usability and efficiency while simultaneously elevating the brand's visual identity. The result was a cohesive, future-proof design system that seamlessly balances function and aesthetics, empowering Dutch to connect more effectively with its audience.
Creative direction: Natasha Foote
Design direction and auditing: Alex Neuburger
Marketing Agency: Scalero Inc.
Creative direction: Natasha Foote
Design direction and auditing: Alex Neuburger
Marketing Agency: Scalero Inc.
