"Core Foundations" are the distilled essence of Minted's digital experience that is intended to use by both Marketing and Product. They include the basics of color, typography, icon, shape, and space but can be updated to meet Marketing or Product needs. This provides flexibility for marketing and product to move independently but with enough constraints to keep the user experience unified.
Creative Direction: Lucy Woodward
UX Direction: Jim Thomas
Art Direction & Lead Brand: Alex J. Neuburger
UX Design: Marco Suarez, Giselle Ghadyani, Shravya Neeruganti
UX Direction: Jim Thomas
Art Direction & Lead Brand: Alex J. Neuburger
UX Design: Marco Suarez, Giselle Ghadyani, Shravya Neeruganti
