The strategic goal of Minted's Back-To-School season is to build product awareness for all categories relevant to the Baby & Kids target audience and drive conversion to new products beyond holiday cards.
Creative Direction: Zoe Roman
Art Direction and Lead Design: Alex J. Neuburger
Designers: Sadie Lai, Nora Breedlove, Frankie Max
Stylists: Claire Abbiyesuku, Rosy Fridman
Art Direction and Lead Design: Alex J. Neuburger
Designers: Sadie Lai, Nora Breedlove, Frankie Max
Stylists: Claire Abbiyesuku, Rosy Fridman
From Concept to A 360 Campaign
My responsibilities included concepting lifestyle and product flat lays, delivering digital toolkits, designing catalog layouts, art directing studio photography, and collaborating with key stakeholders for product merchandising.
My responsibilities included concepting lifestyle and product flat lays, delivering digital toolkits, designing catalog layouts, art directing studio photography, and collaborating with key stakeholders for product merchandising.
A Focus on Customer Growth
Back-To-School is strategically used as a customer acquisition tool for the Holiday season. Introductory categories include Custom Name Labels, Notebooks, Personalized Stationery, and Children's Art.
Back-To-School is strategically used as a customer acquisition tool for the Holiday season. Introductory categories include Custom Name Labels, Notebooks, Personalized Stationery, and Children's Art.
