A campaign spotlighting LGBTQIA+ Minted independent artists and works from those who volunteered their work to help support the Pride movement. All profits from this collection in June were donated to The Trevor Project.
Creative Direction: Lauren Richel Kelly
Art Direction, Design, and Animation: Alex J. Neuburger
Rainbow art was created by: Minted Artist Raven Erebus
Art Direction, Design, and Animation: Alex J. Neuburger
Rainbow art was created by: Minted Artist Raven Erebus
Pride Instagram Story Campaign
Minted released five total Instagram stories including one launch story and four unique artist stories.
Minted released five total Instagram stories including one launch story and four unique artist stories.
Pride Homepage - June Takeover
2022 Pride Collection and brand copy featured prominently on Minted's homepage.
2022 Pride Collection and brand copy featured prominently on Minted's homepage.
Completing the Customer Journey
From either organic social or Minted's homepage takeover, all touchpoints take the user to the Collection page. Campaign imagery and familiar artists in the collection are shown above the folder as storytelling cues.
From either organic social or Minted's homepage takeover, all touchpoints take the user to the Collection page. Campaign imagery and familiar artists in the collection are shown above the folder as storytelling cues.
Pride Instagram Post: In-Feed
Minted's official Instagram post for Pride 2022, celebrating LGBTQIA+ independent artists.
Minted's official Instagram post for Pride 2022, celebrating LGBTQIA+ independent artists.
